"Bob's unique, disciplined approach to customer strategy helped re-frame how we think about customer discovery. This has proven to be valuable to our business time and time again."
Keith Fix
Co-Founder & CEO of RetailAware
"Bob's approach to customer definition allows one to identify efficiencies that result in a more profitable business. I have seen his techniques work time and time again, both with our business and with others. Bob's process is invaluable in a world where the business landscape changes rapidly and continuously."
Kimberly Gandy, MD, PhD
CEO & Founder of Play It Health
“I’ve used Bob’s speaking talents for the past 10-12 consecutive years in the opening session of ‘The Nuts and Bolts of New Ventures,’ which is the largest entrepreneurship class taught at MIT and the oldest ongoing offering on new ventures. It’s a tough assignment, because the audience ranges from MIT faculty and alumni to business owners from the community to college freshmen.
Even though there are 200-250 people in the room, every year Bob grabs their attention, engages them, delivers a lot of content that the audience finds incredibly valuable, and sends them out excited about what they’ve learned. And every year, we invite him back.”
Joseph G. Hadzima, Jr.
Senior Lecturer, MIT Sloan School of Management, Martin Trust Center for MIT Entrepreneurship
"Invited to speak as the lead-in to a series of talks on successful innovation in the food & beverage industry, Bob led our group through real-world examples that were laser focused on illustrating his key points. His style is entertaining and incredibly engaging, which meant that the majority of the group was actively participating with Bob, creating a back and forth conversation that really helped to solidify concepts and principles.
He helped us establish an innovation framework that allowed the group to incorporate new information from subsequent speakers in a thoughtful, practical and effective manner."
Richard Black, Ph.D.
Principal, Quadrant D Consulting; Adjunct Professor, Tufts University Friedman School of Nutrition Science & Policy
"Bob's approachable nature–as well as his brilliant ability to distill the essence of complex ideas/products into easy to understand messages–makes him a wonderful leader of workshops and conferences. He knows volumes about "finding and reaching" the customer, which is the holy grail for business leaders. Plus if you can get him to play a little guitar, your teams will thank you."
Joni Cobb
Founding CEO of Pipeline Entrepreneurs
"I went through Bob's 'Finding Your Customer' module and came out of it with a better understanding of my company and our customers. During this class I was able to drill down to who exactly I needed to target in order to make money and could leave with a plan on how to capture those people in the most cost effective way.
Bob has a way with words and explaining your company in such a simple way that even as a founder you leave with a clearer picture of what your company does and for whom. I 100% would recommend this class to all other founders."
Lizz Whitacre
Founder/CEO of Pawlytics
"My partner Don Tran and I founded our companies nearly 6 years ago and have made hundreds of presentations, decks, and pitches to explain the vision and business behind Deep End Fitness and Underwater Torpedo League. We were connected to Bob Jones as an entrepreneurial consultant and advisor.
Within a few short meetings with Bob, he has helped us sculpt our vision and business model into a powerful presentation and simple go-forward strategies. I highly recommend Bob’s services to any high performing startup that is entering a high growth phase - Bob is your guy!"
Prime Hall
CEO / Co-Founder of Deep End Fitness and Underwater Torpedo League, Marine Raider
"Bob perfectly sums up the unspoken pieces that lead to the peaks and all-too-many valleys entrepreneurs experience. The Start-Up Starter Kit provides the roadmap I wish I had many years (and hair follicles) ago."
Donald Hawkins
Founder/CEO of Kinly
“Bob’s ability to teach the pragmatic side of entrepreneurship through entertaining stories is a special gift. The Start-Up Starter Kit is an entertaining read that will help you get your business in full throttle.”
Linda Ystueta
Tech Entrepreneur
"Bob Jones’ style of writing flows with ease – I was eager to read more. With Bob’s personal experiences and many other entrepreneurs sharing their insights, the material really cut to the chase for me. I will be eager to recommend it to anyone thinking about the “glamour of entrepreneurship”!
I had my coaching business for over 35 years and suffered through far too many start up books that said the same theoretical jargon. The Start-Up Starter Kit gets right to the point with step-by-step recommendations you can use as soon as you read it!”
Jane McHale
Premier Career Coach / Program Designer / NPO Founder
"Over the years I've watched Bob teach some of the best, brightest, and most successful entrepreneurs how to better scale their businesses and find success.
If there is anyone who should write a book for entrepreneurs on how to successfully build a company, it's Bob Jones. This book is a must read for any entrepreneur who is even thinking about starting a company."
Melissa Vincent
Executive Director, Pipeline Entrepreneurs
"Put this one in your pocket. This is your hitchhikers guide to the life and the path to actualize your entrepreneurial vision. With an artful and experienced focus on the reality of understanding the Why (purpose), the How (preparation), and the What (outcomes). And, critically, the Who -this is no solo pursuit (support systems)."
Matt Haggerty
Founder and Managing Partner of ProGen, Inc.
"DO NOT TAKE EVEN ONE STEP ON AN ENTREPRENEURIAL JOURNEY WITHOUT READING THIS BOOK!
I have worked with literally thousands of would-be entrepreneurs over the years and seen all matters of success and failure. Bob Jones has the absolutely unique ability to distill the craziness out there and present it in a clear, common-sense manner to help you avoid mistakes that will likely lead to failure. He forces you to ask yourself the tough questions and answer them and provides you with practical actionable advice that will enhance your probability of success."
Joseph G. Hadzima, Jr.
Senior Lecturer, MIT Sloan School of Management, Martin Trust Center for MIT Entrepreneurship
The Start-Up Starter Kit
Get valuable, candid (and often funny) stories that lead to pragmatic lessons. This is not an academic guide - these are real world successes and disasters that will help you as you create a successful enterprise.
Read chapter titles and summaries and get the first chapter for free.
"Over the years I've watched Bob teach some of the best, brightest, and most successful entrepreneurs how to better scale their businesses and find success. If there is anyone who should write a book for entrepreneurs on how to successfully build a company, it's Bob Jones. This book is a must read for any entrepreneur who is even thinking about starting a company."
– Melissa Vincent
Executive Director, Pipeline Entrepreneurs
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