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How I Got Better at Being Terrible: Music, Failure and The Blues-Print for Innovation

By Taylor Gaudion | May 29, 2026

“Hey Bob – have you looked at these $10 bills?  I think they’re counterfeit.” At the time, my day job was teaching school in the projects in West Philadelphia. I usually stayed late one afternoon each week to teach guitar lessons to any of the kids who were interested. I was teaching them to play […]

What is The Blues-Print for Innovation?

By Bob Jones | April 22, 2026

Most well-run corporations are a lot like successful symphony orchestras: they have whole sections of people who are highly  skilled at playing their instrument (think: marketing, manufacturing, finance, etc.) and at interpreting a score (think: corporate culture) that’s open to interpretation but is nevertheless formalized. Those ensembles, however, are not designed for improvisation.  (Think: innovation.)  […]

MIT and Finding Your Customer

By Bob Jones | February 7, 2021

Every January, MIT offers a course called The Nuts and Bolts of New Ventures. I taught one of the two 90-minute sessions.

An Innovation Workshop via Zoom: Harsh But Fun

By Bob Jones | July 25, 2020

“I’m assigning each team a project area where I think there’s market demand. You’ve got an hour to give a five minute report to all of us…”

What If You Find Too Many Opportunities?

By Bob Jones | October 28, 2019

Jack and I met in February, when he was part of a group of innovators that took a two-day workshop on “Finding Your Customer.” Eight months later, he called me.