Blog

MIT and Finding Your Customer

By Bob Jones | February 7, 2021

Every January, MIT offers a course called The Nuts and Bolts of New Ventures. I taught one of the two 90-minute sessions.

An Innovation Workshop via Zoom: Harsh But Fun

By Bob Jones | July 25, 2020

“I’m assigning each team a project area where I think there’s market demand. You’ve got an hour to give a five minute report to all of us…”

What If You Find Too Many Opportunities?

By Bob Jones | October 28, 2019

Jack and I met in February, when he was part of a group of innovators that took a two-day workshop on “Finding Your Customer.” Eight months later, he called me.